BA2

In today’s digital landscape, understanding and interpreting data is critical to crafting exceptional user experiences. This module bridges the gap between data analytics and user experience (UX) design, equipping students with the skills to transform raw data into meaningful insights that drive user-centric design decisions. Through real-world case studies, hands-on projects, and design thinking methodologies, students will learn how to gather, analyze, and apply data to optimize usability, enhance user satisfaction, and boost business outcomes. By the end of this course, participants will be able to leverage data strategically to create seamless, data-driven UX solutions.
"The most valuable asset for UX design is not the data itself, but the ability to turn that data into meaningful insights that can drive informed decisions." Jared Spool, a renowned UX designer and founder of User Interface Engineering.